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Resume

Brian Cugelman’s Resume
Brian Cugelman Working in the technology, non-profit, and intergovernmental sectors, Brian Cugelman has conducted numerous technology and research projects, along with advocacy and social marketing campaigns. He started his career working for environmental NGOs and as a technology consultant before joining the United Nations for seven years, serving the United Nations Volunteers (UNV) and the United Nations Climate Change Secretariat (UNFCCC). Brian has obtained an MA in Business and Computers, a BA in Philosophy, a Diploma in Resources Engineering and is currently pursuing a PhD on online social marketing.

Education

  • PhD on online social marketing, University of Wolverhampton, UK, Sep 2006- Present
  • Postgraduate Certificate in Social Sciences Research Methods, Open University, UK, Nov 2005–Oct 2006
  • MA Business and Computer Studies, University of Portsmouth, UK, 2004-2006
  • Resources Engineering Technician Diploma, Seneca College, Canada, 1995 - 1997
  • Bachelor of Arts in Philosophy, York University, Canada, 1990 - 1993

Training and Certification

  • Social Network Analysis, University of Essex, UK, 9-20 July 2007
  • Projects in a Controlled Environment (PRINCE2), The Association for Project Management, UK, Oct 2005
  • Supervisory Skills: Foundations for Excellence, United Nations, Germany, 11-15 Feb 2002

Career History

  • United Nations Framework Convention on Climate Change, Aug 2004-Aug 2006
    Webmaster: Managing the web site www.unfccc.int and associated content management system; supervising a small web team; facilitating decentralized web publishing across the institution; planning and implementing enhancements; overseeing the flow of information; ensuring editorial and design standards; providing technical support
  • United Nations Volunteers/UNDP, Feb 1999-Aug 2004
    Campaigner and webmaster: Worked for the UN team responsible for the build-up,celebration, and follow up for the UN International Year of Volunteers 2001 campaign. Afterwards, I planned, implemented and managed the WorldVolunteerWeb, a global clearing house on volunteerism. Tasks included strategic planning and implementing many outreach campaigns; managing a web team; developed, launched and promoted three UN web sites: www.iyv2001.org, www.unv.org, www.worldvolunteerweb.org; engaged in institution wide Internet restructuring; designed Internet integrated information systems; developed and distributed a TV commercial aired on international networks; produced a music album played in 13 countries; produced posters, CD ROMs, and publications; gave presentations at public events; wrote newsletters and outreach publications
  • University of Toronto, Dec 1998-Feb 1999
    Junior Network Analyst: Managed a Novell network with over 200 users; administered the department’s web site, email and directory servers; conducted a Y2K audit; provided technical support; engaged in daily trouble shooting; educated staff about applications; upgraded and built PC systems; managed network security
  • Greenest City, May 1998-Nov 1998
    Event Coordinator: Planned and implemented Canada’s first Walk a Child to School Day, a social marketing event to reduce car use; obtained participation from over 60 schools; gained endorsement by the Mayor of Toronto and a statement in Canada’s Federal House of Government; coordinated politicians, guest speakers, organizations, companies and the police; achieved national and local media coverage; developed various information systems; designed and promoted a national and local interactive web site; raised funds and in-kind donations; produced posters, flyers and a booklet
  • Local Enhancement & Appreciation of Forests, June-Dec 1997
    Outreach Coordinator: Developed and implemented an urban forestry project designed to mitigate global climate change; conducted an audit of the project’s carbon dioxide reductions; identified, measured and planted native tree species in Toronto neighbourhoods; produced promotional materials; coordinated media outreach; provided technical support and maintained PC systems; trained staff to use various software applications
  • Renaissance Consulting (self owned company), Jan 1997-Feb 1999
    Technology Consultant (part time): Produced various web sites while providing services to existing sites; conducted database projects for non-profit organisations with a particular emphasis on carbon dioxide quantification; coordinated and conducted network installations; managed a business and all client relations
  • Asia Pacific Economic Cooperation (APEC), May-June 1997
    Liasion Officer: Served as the information link between the Mexican Environmental Minister, her delegation, and Ministry of Environment staff at the APEC Ministerial Meeting on Sustainable Development; supported conference logistics and communications

Publications and Presentations

  • CUGELMAN, B., THELWALL, M. & DAWES, P. (2008-2009, under peer review) The dimensions of website credibility and their relationships with active trust and behavioural intent.
  • CUGELMAN, B., THELWALL, M. & DAWES (2008) Selling e-campaign behaviours like e-commerce products. World Social Marketing Conference. Brighton, The National Social Marketing Centre.
  • CUGELMAN, B., THELWALL, M. & DAWES, P. (2008) Website Credibility, Active Trust and Behavioural Intent. PERSUASIVE 2008, LNCS 5033. Berlin, Heidelberg, Springer-Verlag.
  • CUGELMAN, B. (2008) GCAP Websites Report. Johannesburg, South Africa, CIVICUS and Statistical Cybermetrics Research Group.
  • CUGELMAN, B., THELWALL, M. & DAWES, P. (2007) Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis. Persuasive Technology. Stanford University, Springer.
  • CUGELMAN, B., THELWALL, M. & DAWES, P. (2007) A social marketing website you can trust. National Social Marketing Conference. Oxford, The National Social Marketing Centre.
  • CUGELMAN, B., M, THELWALL. & DAWES, P. (2007) Online Social Marketing: investigating online interaction and offline behavioural change. Communication Technologies of Empowerment. Leeds, UK, Institute of Communications Studies, University of Leeds.
  • CUGELMAN, B., THELWALL, M., DAWES, P. & FRY, J. (2007) Online social marketing–Report on the 2 June 2007 G8 rally in London, UK. Wolverhampton, University of Wolverhampton.
  • CUGELMAN, B. (2007) Internet psychology, persuasion and the media equation eCampaigning Forum. Oxford, Fairsay.
  • CUGELMAN, B. (2006) The digital pulse of an international anti-poverty campaign. Information, Communication, Society (ICS) 10th Anniversary International Symposium. York, UK, Department of Sociology, York University.
  • CUGELMAN, B. & KUMAR, K. (2006) Global Call to Action against Poverty: Review of Campaign Websites. Beirut, Lebanon, CIVICUS.
  • CUGELMAN, B. (2004) Your goals, global campaigns and Internet technology. Journal of Volunteer Administration, 22.
  • CUGELMAN, B. (2003) Global Update Newsletter. UN Volunteers programme Editor of April, June, September, and November editions.
  • CUGELMAN, B. (2003) Enhanced digital network strengthens human networks. UNV News, UN Volunteers programme.
  • CUGELMAN, B. (2001) Volunteerism, the Internet, and Social Marketing. The International Symposium on Volunteerism. Geneva, Switzerland, ISV Organizing Committee.
  • CUGELMAN, B. & KENNEDY, J. (1998) Organize Walk a Child to School Day with just 5 steps!, Toronto, Greenest City and Consumers Gas.

Research Projects

  • PhD project: Meta analysis of online behavioural change interventions, June 2008-Present
  • PhD project: Structural equation modelling of website credibility, trust and behavioural intent, Sep 2006-2008
  • Assessment of 48 web sites in the Global Call to Action Against Poverty campaign, CIVICUS, Jan-March 2006
  • Web site user survey of over 1,900 users, UNFCCC, 2005
  • International Volunteer Day campaign impact assessment of 125 countries, UN Volunteers, 2003
  • Institution wide ICT needs assessment, UN Volunteers and Hoffmann and Liebenberg, 2003
  • Case studies of three UK based best practice web portals, UN Volunteers, 2003
  • International Year of Volunteers online survey of 1,700 website users, UN Volunteers, 2002
  • International Year of Volunteers: outcomes and future perspectives, Report of the Secretary-General, UN Volunteers and the General Assembly, 2002
  • International Year of Volunteers television and radio media impact study, UN Volunteers, 2002
  • Global evaluation of the International Year of Volunteer 2001, the Institute for Volunteering Research, Development Resource Centre South Africa and UN Volunteers, 2000-2002
  • Walk a Child to School Day campaign analysis and impact assessment, Greenest City, 1998
  • Greenhouse gas audit of an NGO’s environmental impact, Greenest City and the City of Toronto Energy Efficiency Office, 1998
  • Carbon dioxide audit of an NGO’s tree planting impacts, LEAF, 1997
  • Data collection for an urban forestry GIS, University of Toronto and LEAF, 1997
  • Member satisfaction survey, Canadian Environmental Industry Association, 1995

Productions

  • Numerous web sites, various organizations, 1997 to present
  • TV commercial featuring UN Secretary General Kofi Annan, UN Volunteers, Aug 2001 (Aired on CNN, CNBC, ABC and many other TV networks)
  • Music album called “Songs celebrating volunteerism”, UN Volunteers, July 2001 (Played on radio stations in over 15 countries)
  • Two CD ROMs on the International Year of Volunteers, UN Volunteers, Nov 2000 and July 2001
  • Many posters, flyers, fact sheets, and other information tools, various organizations, 1997-Present