Selling e-campaign behaviours like e-commerce products
Tuesday, September 23rd, 2008 Posted in Online, Trust | No Comments »On 30 September I’m speaking at the World Social Marketing Conference, in the UK, on website credibility and trust, in the context of social marketing campaigns. I’ve decided that Voltaire is correct, and that the secret of being a bore ...
Website Credibility, Active Trust and Behavioural Intent
Friday, May 2nd, 2008 Posted in Online, Trust | No Comments »Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social marketing from other social change practices ...