Can Brotherhood be Sold Like Soap…Online?
Friday, February 15th, 2008 Posted in Online, Uncategorized | No Comments »Over 50 years ago, the psychologist G. D. Wiebe asked the question ‘Can brotherhood be sold like soap?' In his paper, ‘Merchandising Commodities and Citizenship on Television', Wiebe proposed that organizations which successfully ‘sell' intangible social objects-such as goodwill, respect ...