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	<title>Brian Cugelman's Website</title>
	<link>http://brian.cugelman.com</link>
	<description>Welcome to Brian's website</description>
	<pubDate>Wed, 01 Oct 2008 11:11:54 +0000</pubDate>
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		<title>Selling e-campaign behaviours like e-commerce products</title>
		<link>http://brian.cugelman.com/selling-e-behaviours-like-e-products/</link>
		<comments>http://brian.cugelman.com/selling-e-behaviours-like-e-products/#comments</comments>
		<pubDate>Tue, 23 Sep 2008 23:45:16 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
		
		<category><![CDATA[Online]]></category>

		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://brian.cugelman.com/selling-e-behaviours-like-e-products/</guid>
		<description><![CDATA[On 30 September I’m speaking at the World Social Marketing Conference, in the UK, on website credibility and trust, in the context of social marketing campaigns. I’ve decided that Voltaire is correct, and that the secret of being a bore is to say everything. So for this presentation, I’m taking my first crack at blending [...]]]></description>
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		<title>Thoughts on web analytics, behavioural change and SROI</title>
		<link>http://brian.cugelman.com/web-analytics-behavioural-change-sroi/</link>
		<comments>http://brian.cugelman.com/web-analytics-behavioural-change-sroi/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 18:36:17 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
		
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false">http://brian.cugelman.com/web-analytics-behavioural-change-sroi/</guid>
		<description><![CDATA[In this discussion, we explore the feasibility of applying e-marketing web analytics and concepts to online social marketing interventions and e-Research initiatives. E-marketers frequently use web data, analytics packages and financial measures to optimize websites for customer engagement and sales. Although many online social marketers already use web analytics tools, they do not seem to [...]]]></description>
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		<item>
		<title>Bring back the Ye!</title>
		<link>http://brian.cugelman.com/bring-back-ye/</link>
		<comments>http://brian.cugelman.com/bring-back-ye/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 23:17:45 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
		
		<category><![CDATA[Silly]]></category>

		<guid isPermaLink="false">http://brian.cugelman.com/bring-back-ye/</guid>
		<description><![CDATA[I’ve always disliked having to speak to a group of friends or people in a formal settings because the second person plural pronoun ‘you’ has never felt  quite right. This grammatical unease has been a source of discomfort my whole life, but without having an outsiders’ perspective on English grammar, I was  never able to [...]]]></description>
		<wfw:commentRss>http://brian.cugelman.com/bring-back-ye/feed/</wfw:commentRss>
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		<item>
		<title>Website Credibility, Active Trust and Behavioural Intent</title>
		<link>http://brian.cugelman.com/website-credibility-trust-behaviour/</link>
		<comments>http://brian.cugelman.com/website-credibility-trust-behaviour/#comments</comments>
		<pubDate>Fri, 02 May 2008 20:24:45 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
		
		<category><![CDATA[Online]]></category>

		<category><![CDATA[Trust]]></category>

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		<description><![CDATA[Social marketing is an approach to social change that applies commercial marketing principles to behavioural change interventions, such as environmental protection, public health, safety or community development (Kotler et al., 2002). What distinguishes social marketing from other social change practices is its focus on behaviour change as the ‘bottom line’, its customer-driven approach and its [...]]]></description>
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		<item>
		<title>The Cat That Saved My Life—A True Story</title>
		<link>http://brian.cugelman.com/cat-that-saved-my-life/</link>
		<comments>http://brian.cugelman.com/cat-that-saved-my-life/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 21:45:00 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
		
		<category><![CDATA[Silly]]></category>

		<guid isPermaLink="false">http://brian.cugelman.com/cat-that-saved-my-life/</guid>
		<description><![CDATA[I recently watched a documentary on animal psychology, which presented an entertaining collection of testimonials by biologists, zoologists, vets and other animal experts. One of the scientists told a story about his family dog which jumped in front of a moving car to save his brother, who was trapped in pot hole in the road. [...]]]></description>
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